Finally, I figured it out. The crafty shop does not sell the pricey lingerie for people to wear when they work out. That would be stupid. Instead, it peddles them to people who plan to shower and change at the gym when their workouts are done, but who forgot to bring a change of underwear with them. Really, it is brilliant! The gym has a captive and potentially desperate audience. If someone is in a hurry to get elsewhere from the gym, what are her choices?
- Go commando
- Wear sweaty smelly underwear
- Resign self to paying crazy amount of money for fancy piece of string worn in ass.
As I wrote several months ago, I once found myself in this situation. I was at a conference in downtown Chicago and planned to go to the gym straight after my workshop. As I was fiddling in my bag on the way over, I realized that I packed everything but a change of drawers. Fortunately for me, Water Tower Mall was right across the street, and Lord & Taylor was having a big sale. I was able to scoop these up for a mere $3.00:
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